Spotify's decision to pull the plug on Car Thing only four months in suggests that the device might have been projected to operate at a loss into the foreseen future. major websites including Twitter, Netflix, Spotify, Airbnb, Reddit, Etsy. It sounds like interest in the hardware dwindled after it was officially launched, despite the initial demand. That said, it should be noted that all these incidents may be inter-related. This initiative has unlocked helpful learnings, and we remain focused on the car as an important place for audio. Existing devices will perform as intended. ![]() Based on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units. The goal of Spotify’s Car Thing exploration was to better understand in-car listening, and bring audio to a wider range of users and vehicles. In a statement to TechCrunch, a Spotify representative cited low customer demand and supply chain problems, among other factors. So, what could be the reason for the change of direction so soon? Spotify’s much-anticipated in-car gadget, a voice-controlled music player known colloquially as. ![]() ![]() You can also control playback or save content. ![]() But just four months later, in July 2022, we learned that the company is closing up shop for it. Car Thing responds to Hey Spotify voice commands that can trigger playlists, albums, specific songs, or anything else you’d like to hear. In March 2022, the Spotify team told us that the demand for Car Thing was high and that it was excited about the future of the hardware.
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